Specific. The goals are well defined and clear to anyone with basic knowledge of the initiative.
Measurable. Goals can be measured in several ways, the easiest way of knowing if a goal is measurable is to ask yourself: How do you know when the goal is achieved? If the goal is to increase the number of youth who sit on a board to be 50%, then you have reached that goal when half of the board members are youth.
Agreed Upon. Goals are agreed upon when all the stakeholders agree on what the goals are. If goals are only stated verbally, then it can lead to people having differences in understanding what the goals are. For this reason, writing them down and reviewing them helps everyone get on the same page.
Realistic. Goals are realistic when they take into account true availability of resources; time, money, knowledge, interest levels, and skilled people. If it’s not realistic, it can lead to undue stress and even burnout.
Timely. Goals are timely when they have the right amount of time set aside – not too much or too little. Keeping track of how much time is invested on tasks and objectives makes future estimations of time easier.